Applied Marketing Management

About the Program:

The program is in line with the global, regional, and local orientation towards the digitization and computing of businesses in general, and marketing in particular, and specifically in the post-Corona age.

This program is also in line with the Cluster Development plan and sectoral and cross-sectoral strategies 2021-2023 and the updated Palestinian national policy agenda 2021-2023 approved by the Council of Ministers, which focus on Palestine's commitment to the requirements of the 2030 sustainable development goals (SDGs).

Program Goals
  • Meeting the growing demand from marketing, management and other disciplines students for a master's degree in applied marketing management in order to meet the demands of the technological revolution in the field of e marketing, particularly following the Corona era.
  • Providing advanced academic degree with solid applied content.
  • Creating flexible career paths that keep pace with rapid changes.
  • Providing a promising career future that simulates the requirements of modernity.
  • Providing efficient human resources in applied and digital marketing.
  • Transferring and localizing integrated marketing expertise to the Palestinian, regional and global market.
  • Improving remote employment options using the Internet, marketing information systems, and other cutting-edge applications.
  • Quick access to information about competitors in local, regional and global markets.
  • Managing the digital brand's popularity and promoting its outreach.
  • Marketing through digital channels such as social media and other channels.
  • Accuracy in the information related to the Palestinian market and other target markets.
  • Improving marketing services in the Palestinian market and target markets.
  • Improving marketing strategy and plan development capabilities in relation to the integrated applied marketing mix.
Prospective Employment Opportunities
  • Marketing Manager
  • Digital Marketing Manager
  • Sales Manager
  • Sales Supervisor
  • Client Relations Manager
  • Social media marketing manager
  • Mobile Marketing Specialist
  • Search engine optimization specialist
  • Digital customer relation management
  • Content social media management
  • Analysis of Marketing Website
  • Managing Digital advertising campaigns
  • Digital Marketing manager
  • Public Relations Officer
  • Director of Market Studies/Marketing Research
  • Brand design and management manager
  • Entrepreneurial Business