Applied Marketing Management
About the Program:
The program is in line with the global, regional, and local orientation towards the digitization and computing of businesses in general, and marketing in particular, and specifically in the post-Corona age.
This program is also in line with the Cluster Development plan and sectoral and cross-sectoral strategies 2021-2023 and the updated Palestinian national policy agenda 2021-2023 approved by the Council of Ministers, which focus on Palestine's commitment to the requirements of the 2030 sustainable development goals (SDGs).
Program Goals
- Meeting the growing demand from marketing, management and other disciplines students for a master's degree in applied marketing management in order to meet the demands of the technological revolution in the field of e marketing, particularly following the Corona era.
- Providing advanced academic degree with solid applied content.
- Creating flexible career paths that keep pace with rapid changes.
- Providing a promising career future that simulates the requirements of modernity.
- Providing efficient human resources in applied and digital marketing.
- Transferring and localizing integrated marketing expertise to the Palestinian, regional and global market.
- Improving remote employment options using the Internet, marketing information systems, and other cutting-edge applications.
- Quick access to information about competitors in local, regional and global markets.
- Managing the digital brand's popularity and promoting its outreach.
- Marketing through digital channels such as social media and other channels.
- Accuracy in the information related to the Palestinian market and other target markets.
- Improving marketing services in the Palestinian market and target markets.
- Improving marketing strategy and plan development capabilities in relation to the integrated applied marketing mix.
Prospective Employment Opportunities
- Marketing Manager
- Digital Marketing Manager
- Sales Manager
- Sales Supervisor
- Client Relations Manager
- Social media marketing manager
- Mobile Marketing Specialist
- Search engine optimization specialist
- Digital customer relation management
- Content social media management
- Analysis of Marketing Website
- Managing Digital advertising campaigns
- Digital Marketing manager
- Public Relations Officer
- Director of Market Studies/Marketing Research
- Brand design and management manager
- Entrepreneurial Business