Conference Importance

Tourism is one of the most developed sectors at the global level and has become a real economic leverage for many countries at the micro and macroeconomic level. World statistics indicate that the number of tourists is continuously increasing despite some obstacles that may face the tourism growth from time to time. Tourism is embodied in a wide range of economic, social, cultural and civilizational activities, as well as other activities carried out by the tourists traveling from one country to another or moving within the country itself (as domestic tourism).  

Tourism is of great and increasing importance, as it brings economic benefits to individuals, organizations, and countries. Tourism has contributed to growth and prosperity, and to increased job opportunities as a major motivator for temporary and permanent jobs.

Tourism also contributes to the entry of hard currencies into the host country, which helps in the development of the economic conditions and the balance of payments.

Tourism is considered the civilization platform that reflects the nature of the countries and the nations.

It enables tourists to learn about the customs, traditions, and values prevailing in the host countries. Tourism is one of the effective means of cultural exchange between the individuals. It reflects an intellectual pathway that affects tourists and introduces them to the cultural character of the host country. The tourism is also reflected positively and substantially on the infrastructure of the country, as it pushes it towards sustainable work to improve, develop and diversify the system of various services directed towards tourists and non-tourists.

This is clearly and substantially reflected in the different areas, especially poor areas relatively close to tourist attractions. The great importance of tourism necessitates that the Arab countries increase their interest in the tourism sectors, and pay attention to expanding the tourism products. This will help them achieve quality and excellence in delivering these products (goods and services).

In addition, investment should be increased within the various activities of the tourism sectors, especially the tourism services and their marketing activities for target groups in different sites. On the other hand, the quality and uniqueness of tourism services require the realization of a true partnership between the public and private sectors, especially in light of the financial and economic crises that countries are exposed to from time to time.

This partnership will help limit the financial burdens that countries should spend in the tourism sectors. Through this partnership, mutual benefits are achieved for both the public and private sectors. The partnership between the public and private sectors are forged within the infrastructure projects that are the backbone of essential services that serve citizens, improve tourism services.

These projects are divided between economic infrastructure projects (such as the construction of bridges, roads, railways, various utility services, water and sewage networks, transportation facilities, and communications, etc.) and social infrastructure projects (such as the construction of social services institutions, hospitals, educational institutions, entertainment services, resorts, security and protection services, etc.).

Al-Quds Open University (Palestine) and Ibn Zahr University/ Agadir (Kingdom of Morocco) have given attention to this important subject (the quality of tourism services and the realization of the partnership between the public and private sectors for tourism investments), so, both Universities have agreed to organize this joint conference.

We hope to receive distinguished papers that deal with the various topics of the conference and will enrich its sessions with unique and new ideas. We also expect that the outcomes,  and the recommendations of this conference will have a prominent role in developing solutions and proposals that will contribute to improve and develop the tourism industry in the Arab countries.

Conference Objectives

This joint conference between Al-Quds Open University (Palestine) and Ibn Zohr University-Agadir (Kingdom of Morocco) aims at achieving the following objectives:

• Deepening the research relations between researchers interested in tourism and partnership between the public and private sectors, leading to joint researches and literature that enrich and improve these fields.
• Presenting the distinguished experiences in the field of tourism and hospitality, and the field of the partnership between the public and private sectors, to benefit from these experiences.
• Identifying the reality of tourism in the Arab countries in light of the surrounding changes, and the challenges and obstacles that tourism institutions face.
• Highlighting some modern approaches that will contribute to improve the quality of tourism products (goods and services), and contribute to the continuous improvement of tourism institutions in the Arab countries (such as administrative approaches, marketing approaches, economic approaches, financial approaches, technological approaches and others).

Conference Topics

Topic (1): Tourism and Hospitality Industry in the Arab Countries: Reality and Challenges

• Tourism and Hospitality in the Arab countries: Between reality and ambition.
• The determinants of the tourism’s demand and supply.
• Conferences’ tourism: strengthening the role in light of the purple economy.
• Health and medical tourism: possibilities for development.
• Preparing the requirements for health and medical tourism in the Arab countries.
• Analyzing the different types of tourism in the Arab country and the prospects for their development to maximize tourist attractions (such as sports tourism, urban tourism, cultural tourism, sustainable tourism, historical tourism, ethnic tourism, spiritual tourism, and others).
• The obstacles and challenges of the tourism industry in the Arab countries and the ways to address them.
• Obstacles and challenges of the tourism industry in the Arab countries: Diagnosis and suggested solutions.
• Tourism security: Reality and ambition.
• Evaluating the infrastructure of the tourism sectors in the Arab countries.
• Archaeological areas and attractions.
• International partnerships: Their role in developing tourism.
• The economic contributions to tourism.
• The role of legislation and strategies in developing tourism
• Arab experiences in the field of tourism development.
• The tourism experiences of pioneering women.
• Tourism entrepreneurial models in Arab countries.
• Requirements for success and sustainability in the tourism and Hospitality industry.
• Factors affecting efficiency, effectiveness, and productivity in the tourism and Hospitality industry.
• Hotel brands: Their uses, and leasing in the Arab countries.
• Tourism geography.
• Tourism and Hospitality education: Reality and prospects for educational and academic development.
• Building supportive educational culture of tourism in schools and universities.

Topic (2): Social and Cultural Topic:

• The social factors affecting tourism
• Tourism and social development
• Tourism and the sociocultural mix
• Tourism and the culture of hosting countries
• The cultural motives of the tourist
• The role of social service in tourism
• The ethical and social responsibility in the tourism and hospitality industry
• Managing cultural diversity in the tourism and hospitality institutions.
• The role of tourism in social life
• The cultural and social role of tourism.
• Means and approaches of enhancing the culture of tourism in the Arab countries.

Topic (3): The Economic Topic:

• Tourism and economic development.
• The role of tourism in the national economy,
• Tourism, employment and unemployment.
• Feasibility study of developing tourist attractions.
• Globalization and its impact on tourism.
• Conferences’ tourism and its reflections on economic development.
• The quality of tourism services as a tool for achieving sustainable development.
• Sports tourism and economic development
• Festivals tourism: A tool for economic development.
• Religious tourism and ways to benefit from it in economic development
• The economic performance of the tourism sector: Reality and prospects for development.

Topic (4): The Administrative Topic:

• Requirements for developing tourism at the local level
• Models for developing domestic tourism.
• Assessing the efficiency and effectiveness of tourist sites and local tourism organizations.
• Development of touristic attractions.
• Tourism planning: Efficiency, effectiveness and requirements of success.
• Strategic tourism planning.
• Entrepreneurship in the tourism sectors in the Arab countries
• Ways to measure the quality of tourism and hospitality services
• Dimensions of the quality of tourism and hospitality services
• Factors affecting the quality of tourism and hospitality services
• Applications of six Sigma in tourism and hospitality sectors.
• Employing EFQM Excellence Model in evaluating tourism and hospitality institutions.
• Quality awards as a motivational tool for tourism and hospitality institutions.
• Classification of tourism and hospitality institutions.
• Requirements for developing the tourism and hospitality institutions.
• Tourism management and the control role.

Topic (5): Human Resource Topic:

• The effectiveness of staffing in the Arab tourism sectors.
• The required characteristics for workers in the Arab tourism sectors.
• Modern approaches to define the employees’ tasks and responsibilities in the Arab tourism sectors.
• Employees’ performance evaluation in the Arab tourism sectors.
• Indicators of professional ethics among employees in the Arab tourism sectors.
• The effectiveness of employees’ training in the Arab tourism sectors.
• Wages, salaries and incentives in the Arab tourism sectors.

Topic (6): Marketing Topic:

• Tourism marketing as an approach to the competitive advantages of tourism institutions.
• Marketing mix of Tourism supply.
• Planning and developing tourism goods and services.
• Effectiveness of pricing tourism goods and services.
• Promotion of tourist attractions.
• Traditional promotion of tourism and
• E-promotion of tourism and
• The tourist behavior.
• Factors affecting the tourist behavior.
• Models’ Applications of the interpreting tourist behavior.
• Determinants of the purchase decision of tourism and hospitality
• Needs, desires and human motives of the tourist.
• Building and developing the image of tourist locations.
• The image of tourist attractions: characteristics and image mix.
• The role of social media in supporting and marketing the services of the tourism and hospitality institutions.
• E-marketing for the tourism and hospitality sectors
• The effectiveness of pricing the tourism and hospitality
• Tourism attraction: Its components, its marketing and developments tools and methods.
• Marketing tourism programs.

Topic (7): The Media Topic:

• Tourism media: Types, means and advantages.
• The relationship between media and tourism: Reality and prospects for development.
• Tourism media and its role in enhancing the image of the tourist sites.
• Tourism media and sustainable development.
• The role of the Tourism media in increasing the demand for tourist attraction sites.
• The role of the Tourism media in the success of the tourism institutions.
• Film tourism: The ways and approaches to develop it.
• The role of the cinema in tourism promotion of Arab culture and civilization.
• The effects of the media on the tourist behavior at the domestic and international levels.

Topic (8): The Technological Topic:

• Smart applications of tourism security.
• Employing green technology in improving the tourism performance.
• Developing e-tourism: The reality and prospects.
• Smart tourism as a contemporary approach.
• The role of Information and communication technology in developing tourism and hospitality sectors.
• The role of Information and communication technology in improving the performance of tourism and hospitality sectors.
• The readiness of the information and communication technology sectors to provide supportive tourism services in the Arab countries.
• E-booking for tourism flights: Reality, prospects, obstacles and ways of development.
• Employing the Internet in tourism business.

Topic (9): Partnership Between the Public and Private Sectors:

• Tourism Partnership between the public and private sectors: The importance, justifications, and advantages.
• The success requirements of the tourism partnership between the public and private sectors
• Difficulties and obstacles of tourism partnership between the public and private sectors.
• Arab experiences in tourism partnership between the public and private sectors.
• International experiences in tourism partnership between the public and private sectors.
• Forms of tourism partnership contracts between the public and private sectors: Review and evaluation.
• The role of partnership between the public and private sectors in achieving sustainable tourism development.
• Approaches and methods of tourism partnership between the public and private sectors.

Topic (10): The Financial and Accounting Topic:

• The investment in tourism and hospitality.
• The impact of local and international situations on tourism revenues.
• Effective approaches to maximize the profitability of the tourism business.
• Accounting methods of pricing tourism products (goods and services).
• Investing revenues of religious tourism in developing the infrastructure of the tourism sectors.
• The contribution of international exhibitions to attracting foreign investment in tourism and hospitality.
• Evaluating the financial performance of tourism institutions: Reality, indicators and development prospects.
• Financial and accounting information systems and their applications in tourism and hospitality institutions
• The novel trends in hotel accounting\
• Recent trends in hotel accounting.

Conference Committees

The Advisory Committee

• Prof. Samir Najdi/ Al-Quds Open University/Palestine.
• Prof. Fayez Haddad/ University of Jordan/Jordan.
• Dr. Hussein Hamayel/ Al-Quds Open University/Palestine.
• Prof. Kamal Erzeiq/ Blida University/ Algeria.
• Prof. Mohammad Abu Nassar/ University of Jordan/ Jordan.
• Dr. Rushdi al-Qawasmeh/ Al-Quds Open University/ Palestine.
• Prof. Dafer Abed Shobbar/ Al-Mustansiriyah University/ Iraq.
• Prof. Mohammad Adrdar/ Ibn Zohr University/ Agadir/ Morocco
• Prof. Abdel Kareem Haiydara/ Cadi Ayyad University/ Marrakesh/ Morocco.

The Organizing Committee

• Dr. Lahoucine Errami / Chairman / Ibn Zohr University/ Agadir/ Morocco
• Prof. Tamer Suheil/Al-Quds Open University
• Mr. Awad Meshel/ Al-Quds Open University
• Dr. Alaa’ Shakhshir/ Al-Quds Open University
• Dr. Si Mohammad Bou Aziz/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Rida Al-Falah/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Ikram Adnani/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Nour Al-Aqra’/Al-Quds Open University/ Palestine
• Dr. Mohammad Al-Shawy/ Cadi Ayyad University/Marrakesh/ Morocc
• Dr. Mohammad Al-Asharat/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Abdel Karim Al-Hdaiki/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Saeed Assal/ National School of Commerce and Management / Kenitra /Morocco
• Dr. Touriyah Al-Halwa/ Ibn Zohr University/ Agadir /Morocco
• Dr. Rashid Al-Bzeem/ Ibn Zohr University/ Agadir/Morocco
• Dr. Amal Al-Hawsani/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Mohammad Lekrini/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Mohammad La’bouby/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Maryam Al-Sargheeni/ Ibn Zohr University/ Agadir/ Morocco
• Dr. Amina Al-Shawahdi Al-Idrisi/ Ibn Zohr University/ Agadir/ Morocco
• Mr. Omar Qaisi/ Ibn Zohr University/ Agadir/ Morocco
• Mr. Nour El-Deen Kayat/ Ibn Zohr University/ Agadir/ Morocco
• Mr. Hasan Hmaimeed/ Ibn Zohr University/ Agadir/ Morocco
• Mr. Almadani Al-Sousi / Ibn Zohr University/ Agadir/ Morocco
• Mr. Rasheed Bagho/ Ibn Zohr University/ Agadir/ Morocco
• Mr. Mohammad Farid Samara/Al-Quds Open University/ Amman office/ Jordan
• Mr. Sameh Faysal Masheh/ Al-Quds Open University/ Amman office/ Jordan
• Mr. Ali Dadon/ Ibn Zohr University/Agadir/ Morocco
• Mr. Mustafa Hmeena/ Ibn Zohr University/ Agadir/ Morocco
• Ms. Asma' Ba'zi/ Ibn Zohr University/ Agadir/Morocco

The Scientific Committee

• Dr. Yusuf Abufara / Chairman of the Scientific Committee / Al-Quds Open University / Palestine.
• Prof. Marwan Darwish / Al-Quds Open University / Palestine.
• Prof. Diab Jarrar / Al-Quds Open University / Palestine.
• Dr. Alaa Abdul Mawjud Al-Ani / University of Mosul / Iraq.
• Dr. Imad Shtayyeh / Al-Quds Open University / Palestine.
• Dr. Abdelbaset Rabaiah / Arab American University / Palestine.
• Prof. Hosni Awad / Al-Quds Open University / Palestine.
• Dr. Abdelkbir Al-Wadani / Ibn Zahr University / Agadir / Morocco
• Prof. Yousef Abu Zer / Al-Quds Open University / Palestine.
• Dr. Ibrahim Awad / Al-Quds University / Palestine.
• Dr. Mohammed Talalweh / Al-Quds Open University / Palestine.
• Dr. Abdulrahman Al-Silwadi / Al-Quds Open University / Palestine.
• Dr. Ahmed Herzallah / Al-Quds University / Palestine.
• Dr. Amal Al-Heelah / Palestine Technical College / Palestine.
• Dr. Firas Barakat / Al-Quds University / Palestine.
• Dr. Shaher Obaid / Al-Quds Open University / Palestine.
• Dr. Mohammed Rashid Lasri / Mohammed V University / Rabat / Morocco.
• Dr. Salama Salem / Al-Quds Open University / Palestine.
• Dr. Eng. Ibrahim Komghar / Ibn Zohr University/ Agadir /Morocco.
• Dr. Omar Hanish / Mohammed V University / Rabat / Morocco.
• Dr. Mohammed Adrar / Ibn Zohr University/ Agadir /Morocco.
• Dr. Ibrahim Altit / Ibn Zohr University/ Agadir /Morocco.
• Dr. Abdellatif Hilali / Ibn Zohr University/ Agadir /Morocco.
• Dr. Al-Mukhtar Hemoud / Ibn Zohr University/ Agadir /Morocco.
• Dr. Malek Boumediene / University of Toulouse 2 / France.
• Dr. Riad Jaidan / Nice Sophia Antipolis University / France.
• Dr. Odallah Masharqa / Al-Quds Open University / Palestine.
• Dr. Abdelkabir al-Wadani / Ibn Zohr University/ Agadir / Morocco.
• Prof. Fatahallah Ghanem / Al-Quds Open University / Palestine.
• Prof. Jamil Al-Najjar / Al-Quds Open University / Palestine.
• Prof. Majed Subaih / Al-Quds Open University / Palestine.
• Dr. Luay Latif Boutros / Al-Mustansiriyah University / Baghdad/
• Dr. Abdelfattah Al-Shamla / An-Najah National University / Palestine.
• Prof. Omar Abu Eida / Al-Quds Open University / Palestine.
• Dr. Salah Sabry / Al-Quds Open University / Palestine.
• Dr. Ayad Al-Tamimi / Al-Bayan University / Iraq.
• Dr. Majdi Al-Kabbaji / Al-Quds Open University / Palestine.
• Dr. Fadel Eida / Al-Quds Open University / Palestine.
• Dr. Attia Musleh / Al-Quds Open University / Palestine.
• Dr. Sharif Abu Karsh / Arab American University / Palestine.
• Dr. Marwan Abu Hilal / Al-Quds Open University / Palestine.
• Dr. Emad Wald Ali / Arab American University / Palestine.
• Dr. Raed Erekat / Arab American University / Palestine.
• Dr. Mohammed Amr / Al-Quds Open University / Palestine.
• Dr. Imad Al-Zeer / Palestine National University / Palestine.
• Dr. Shibli Al-Sweiti / Al-Quds Open University / Palestine.
• Dr. Omar Slaiby / Al-Quds University / Palestine.
• Dr. Mahmmoud Melhem / Al-Quds Open University / Palestine.
• Dr. Ziad Qannam / Al-Quds University / Palestine.
• Dr. Jaber Al-Hallaq / Hebron University / Palestine.
• Dr. Majed Melhem / Al-Quds Open University / Palestine.
• Dr. Younis Jafar / Al-Quds Open University / Palestine.
• Dr. Sabry Mushtaha / Al-Quds Open University / Palestine.
• Dr. Shaima Mohammed Salih Hassan / University of Mosul / Iraq.
• Dr. Esraa Tariq Hussein Al-Mallah / University of Mosul / Iraq.
• Dr. Abdel-Ali Hour / Center of Educational Orientation and Planning / Rabat / Morocco.
• Dr. Boubaker Badache / University of Mohamed Bougara Boumerdes/ Algeria.
• Dr. Mohammed Nazif / Mohammed V University / Rabat / Morocco.
• Dr. Amjad Al-Qadi / Al-Quds Open University / Palestine.
• Dr. Jalal Shabat / Al-Quds Open University / Palestine.

Target Groups

1. Researchers and experts in the fields of tourism, hospitality, as well as partnerships between public and private sectors.
2. Tourism ministries and entities.
3. The management of tourism and hotels organizations.
4. Local, regional and international universities, colleges, institutes and research centers.
5. Enterprises and investors in the fields of tourism and hospitality.
6. All those interested in tourism and hospitality.
7. Postgraduate and undergraduate students enrolled in the relevant faculties.

Terms and conditions for accepting the papers

1. The research topic should be related to one of the conference themes.
2. Full papers must be submitted no later than 2/8/2022. Abstracts alone are not required to be submitted beforehand.
3. The paper should include an executive abstract in English and Arabic. It should contain 400 – 600 words that address the title of the research, researcher’s name, university/organization name and the country. The abstract should include all the scientific elements, such as the research problem, importance, objectives, justifications, methodology, procedures, tools, and recommendations. Abstracts that fulfill the criteria will be published in the conference book that will be distributed on the first day of the conference.
4. The total word count for the research paper should be between 5000-7000 words, using font size 14 for the text, font size 14 bold for the titles, line spacing of 1.5, Arial, with margins of 2.5 cm.
5. The paper should fulfill the principles of scientific research.
6. The papers that have been previously published or being submitted for publishing in other conferences or journals are not accepted- whether using the same research title or a different one.
7. Theoretical scientific articles that include ideas and innovative concepts on one of the conference themes are accepted.
8. APA citation style should be used. References should be written in the body of the text after the quotation as follows, author’s family name, year of publication and page number.
9. The references list should be written at the end of the paper. If the reference is a book, it should be written as follows, the name of the author / authors, the title of the book, the name of the translator, if any, the place of publication, the publisher, the edition, and the year of publication. If the reference is a journal, it should be written as follows, the author name, the title of the research, the name of the journal, the issue number and date of the journal, and the page number.
10. Researchers should submit the CV along with the research paper, indicating their discipline, specialization, academic qualification, academic position, university from which they graduated, and current place of work.
11. A color copy of the researcher passport must be submitted.
12. Rejected papers do not receive any justifications.
13. Participation form should be filled and submitted.

Correspondence

All correspondences, inquiries, and submitted papers should be sent to both of the following addresses:

Participation Form

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